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Take a note and watch the 2010 Web Story, yet untold, come to life.
http://www.digitalbuzzblog.com/jwt-100-things-to-watch-in-2010/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29
Social Media Week: Drupal as a social media platform
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Potential Customer (forever known as PC): I keep hearing that I should use social media to reach my customers. Can you tell me why?
Me (forever known as ,well, Me): Sure. Social media marketing is a great addition (key term) to any marketing plan. It enhances SEO organically, can extend your reach to potential clients with the social media sites, is highly targeted - you can actually seek out people talking about your service, product or niche and interact with them in real time.
PC: Mmm hmmm. (pregnant pause) Is it expensive?
Me: No - not when you compare with banner ad costs or listings on your niche directories. It is an inexpensive source of marketing that is also able to be tracked, in real-time, to best assess your successes and see where adjustments need to be made. You don't have to wait for your 90 day banner listing to end before you get your stats. However, the most important factor of social marketing is the interactions between your business and your target market. In lieu of blind numbers, you're building relationships(another key term) based on niche interests and needs, in lieu of advertising to the masses based on impressions per day and hits, you're tracking the replies and online buzz or conversation being built by your social media accounts.
PC: Mmm hmmm.
Me: Any questions?
PC: So, your saying that I should drop my ads and do social media marketing?
Me: (inwardly groaning). No, not necessarily. We would need to assess the performance and stats for your ads to see if perhaps they needed to be adjusted to improve their return. If they're not performing, then you're not losing anything except their costs to drop them. I would suggest adding (that first key term cropping up again) a social media marketing aspect to your current web marketing plan.
PC: Well, if I do, I would need to have at least 5000 Twitter followers in the first month, can you guarantee that? How about Facebook FANS - shouldn't we have at least 150 to start and.... (continues)
Me: (thinking) How long should I let him talk before I just hand over my card and say nice to meet you?.....
This conversation ended in a bust. I'm actually hoping don't hear from this prospect, because he was a prime example of the BIGGEST misconception applied to social media marketing which makes doing the work more about numbers and less (if at all) about impact. Social media is NOT "the most followers, the most FANS, the most connections WINS and has more business than everyone and grows their profits by leaps and bounds." Social media is meant to be SOCIAL.It's also meant to be PART of a marketing plan, not your one-stop shop.
Imagine that Social Media is a networking event in a local restaurant right after work where you plan to seek out potential clients. Then imagine that you have super-hearing and can seek out those exact people crowded around the free cocktails that are talking about your niche. That is what social media provides for businesses - the ability to seek out and interact with those people and companies within your target market, without having to talk to everyone else in the room. Without the cocktail, of course.
The key to understanding the effectiveness of marketing and SEO for your bottom line result is remembering that SEO is a building process, not a short-term investment. More in this article from Brick Marketing - take a look.
Don’t Beat Up Your SEO for Slow Sales
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- If you blog is rss'd to your web page, you'll get FRESH and CHANGING content to your website whenever you post. Fresh content ranks higher than stale content, thanks to search engine algorithms. (perhaps you've noted that when you change your web content, your site jumps in rank... well, what if you did that three times a week?)
- The hyperlinks located in your offsite blog page that is rss fed to your website to provide fresh content to your site with every post will link back to your website or other online profiles, creating ping backs and enhancing organic SEO.
- Your hyperlinked keywords that are linked to your website and creating pingbacks and enhancing your organic SEO will be searchable by your target market, increasing your exposure.
- A regularly written blog will rank well, (see #1) increasing your exposure.
It may sound redundant, but each of these points is a VITAL aspect of a business blog. Want more criteria?
Blogging Helps SEO Efforts – Big Surprise!
Launch your social media marketing plan today - it's affordable, highly targeted and a powerful element to expanding your reach and improving your online brand! Contact us today for more info!
Social Media has become it's own BUZZ word for many
businesses' web marketing plans, but even those companies that have been implementing it for years may be a little vague as to all the applications it has for business.
Like all marketing, Social Media is a targeted source of information and sales targeted towards your target market. Like all marketing, building networks, reach and seeing bottom-line results takes time.
However, unlike traditional print marketing, Social Media has a viral capacity that hones its ability to not only expand the reach of any businesses' message to bloggers, site followers, extended network contacts or even keyword-oriented searches. it is this key point that makes Social Media Marketing a step ahead of traditional efforts, and on the cutting edge capacity for extending marketing reach.
While increasing reach, your Social Media Marketing is enhancing your SEO via click-thru's and ping-backs to your sites and profiles. As any business owner with a website knows, the best way to make your site work hard for your bottom line is to continually enhance your SEO and web standing.
Here's a great article detailing HOW Social Media can build on your SEO efforts.
http://www.searchengineoptimizationjournal.com/2009/12/11/help-seo-social/
This is a great one from FreshNetworks. Take a look to see the first steps for your 2010 Social Media Marketing Plan.
If you want a highly-targeted and cost-effective social media marketing plan to build the BUZZ about your business this year, WriteMinded, LLC has the the staff and experience to get the word out about your company with your target market.
Save up to $350 on your Social Media Marketing Design and account setup during the month of January to kick off your New Year Social Media Plan and SAVE!
There is a way that you can market your business effectively while keeping your costs down... by rotating some of your print marketing budget to web marketing. Print marketing continues to increase in costs every year, increasing how much you pay but not improving your reach. While it would not be prudent to put all of your eggs in the web marketing basket either, cutting your print budget back could easily increase the revenue you have available for a web marketing plan, which organically increases your reach every day when you implement Social Media Marketing as part of the package.
What's a Good Web Marketing Company Made Of?
When you begin your search for a web marketing consultant, consider the following criteria:
- Do they offer a full-service web marketing package that includes all the services you are interested in implementing for your business?
- Do they have referrals from previous or existing customers that build their reputation?
- Are their web marketing programs customizable to your budget and business marketing needs?
- Do they offer metrics reporting so you can see the benefits of their work every month?
WriteMinded, LLC provides full customizable web marketing services to our clients all over the world. We have skilled writers on staff who will sell your business while speaking to your target market and a successful history of web marketing in multiple industries.
We keep on top of the latest trends and tools available in web and social media marketing as well as online PR to streamline your web marketing plan. We will lay out a fully detailed strategic plan that will detail every step of your business' web marketing plan and how we will implement it for you. Our monthly metrics report will show you the improvements to your organic site SEO as well as the growth of your network, so you see your reach increasing with every day that passes.
Contact us today to help us build the perfect web marketing plan to kick off 2010 with a BUZZ!
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