Write Minded — Marketing strategy memo · writemindedllc.com
To: Marketing and BD leaders at professional services firms
Re: Your next 90 days
From: Write Minded
A 90-day plan you can start Monday. A 12-month roadmap so it's not the last one.
Most marketing plans are built for a year and never checked again until the year's over. We build a 90-day sprint with clear, executable actions, backed by a 12-month roadmap so the sprint is pointed at the right thing from day one.
I. The problem
Firms your size usually have marketing execution, not marketing strategy. Someone is running the newsletter, the LinkedIn page, the events calendar. Almost nobody has a documented plan tied to actual revenue and practice group goals, checked quarterly instead of filed away in January.
II. What you get
The 90-day sprint
- Specific, dated actions per platform
- Built around your actual team's bandwidth
- A working plan by week two, not month three
The 12-month roadmap
- The context the sprint is pointed at
- Reviewed and adjusted every quarter
- Not a deck that sits in a drawer
III. Exhibit A — diagnostic worksheet
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Write Minded Digital Marketing · writemindedllc.com