You don’t need a new platform, a new hire, or a quarter-long project to get your sales team’s insights, including client and competitive intelligence, into your marketing. You need three small habits, run consistently. We’ll walk through each one, show where the insight goes once you have it, and lay out a realistic first 30 […]

Ask a marketing team how it researches its buyer, and you will hear about surveys, keyword tools, personas, and competitor websites, but rarely will you get to a deep dive into competitive intelligence. Ask how often anyone listens to a sales call and the room gets quiet. That is a shame, because a sales call […]

Right now, someone on your sales team knows which competitor shows up in most of your deals, which sentence makes a prospect lean forward, and which objection quietly kills a deal in week three. They didn’t keep it from you on purpose. It just never had anywhere to go. Meanwhile, marketing is writing next month’s […]