Online marketing is different than any other marketing or advertising strategy because it offers us segmented, real-time, deep visibility into the effectiveness of any tactic in a digital marketing arsenal. This means, at any given moment, you are able to gauge the ROI, (Return on Investment), of your digital marketing plan by monitoring criteria like your conversion rates (how many leads you have gotten for any time period), overall traffic, bounce rates (how many of your site visitors leave before taking any action on your website) and even how website visitors move through your digital properties during their buying cycle.
Thanks to this powerful insight, there is no reason to guess about which of your digital marketing tactics is working to drive business to your company. Regular review, analysis and reporting of this data puts the control in your hands to make the best choices to grow your brand and expand your ownership of the market.
