This past weekend, my husband and I had the great pleasure of attending the retirement party of a very good friend of ours in Toronto, Canada. The Travel Gods were kind, offering an easy flight to and from Philadelphia. We had an eventful, fun-packed weekend and enjoyed some much-needed downtime. During the party, I, the […]
In a changing market where investments into new IT services are challenged, business owners face unique challenges in reaching and engaging IT decision makers. The 2024 Customer Journey Poster from Foundry highlights the intricate process of engaging IT buyers, emphasizing the need for targeted and strategic tech marketing approaches. Two powerful strategies that stand out
The Information Technology (IT) industry is poised for significant growth in 2024, with worldwide IT spending expected to total a staggering $5 trillion, marking an increase of 6.8% from 2023. This presents a golden opportunity for IT service companies to expand their reach and capitalize on this growth. One effective way to do this is
