A Report Customized for Your Brand

Your business, brand, how you present yourself to clients, and business goals are all unique.

Your marketing plan represents that diversification. Your data reporting should as well. 

While each report has a baseline of inclusive data, as seen on this page, each client’s monthly digital analytics report is customized to their specific business goals, channel strategy,  and target Key Performance Indicators, KPIs, to give you and your marketing partner the information you need to proactively lead your marketing plan to succeed.

 

How Many People are  Visiting Your SIte

The traffic overview is the first baseline element of every monthly marketing analytics report. It details the volume of site traffic seen over a month compared to previous months or years to ensure optimal performance.

While traffic is an important criterion, its most important factor is that it continues to increase over time, showing traction with your target market. While we always need to consider seasonal drops, a successful traffic overview shows progressive increases in site traffic. It also should show that organic traffic continues to gain traction, ensuring that your SEO strategy, an element of every content marketing plan, effectively drives search traffic based on your target keywords and phrases.

Where Do They Come from And What Do They Do

The second baseline criteria of your monthly analytics report is the sourcing and engagement review, which examines your site’s traffic more closely.

This element tracks the channels driving your site visitors to your pages, as well as their relative page engagement, time on page, and potential lead tracking for each channel.

This shows us which channels are working best to get traction and leads, so we can assess which tactics to ramp up and which need to be reassessed.

This review allows us to be proactive with your marketing strategy to ensure the best Return on Investment, ROI.

 

Where Are They From and Where Do They Land?

The tertiary element in every marketing analytics report is the Top Pages, Geo, and Platform Breakdown. This review shows us the geographies from which your site visitors come, which helps us understand if our local optimization and geo-targeting are working effectively and what devices they are using to find you online.

Mobile optimization is critical for search performance, so knowing what device your visitors use to find you helps us focus on the UX of those devices.

Reviewing your top landing pages helps us see that our campaigns and landing pages are getting the reactions we need. We always want to see our campaign pages, target messaging pages, or landing pages in this report.

monthly digital marketing report
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