Today is my birthday, and as you can guess, there is always a bit of chaos around it due to its proximity to this most wonderful time of the year. I’m used to that part, honestly, but sometimes, in the past, having a heavy workload on my bday was a bit of a bummer, especially because of all the holiday fun often going on around me. Throughout my career, I have enjoyed working with many brands and companies, large and small. Still, while I have always had a strong work ethic, I didn’t always enjoy my work or its effect on the world, which made having to work on this particular day a bit more like drudgery. So, you ask, how is my birthday so far this year? I’m having a ball. 🙂 This year has marked a year of growth and expansion for WriteMinded Digital Marketing, full of new network connections, meaningful relationships with industry powerhouses, new exciting and diverse clients, and some incredible conversations with truly impressive and innovative brands. So far this morning, my youngest child has made me breakfast, the hubs got me my favorite coffee drink, and I received a great gift from a faraway friend that included a bottle of vintage champagne. But that’s not even the best part! I have been in proposal mode all morning for two different premium brands launching their US targets in 2025. I’ve got my marketing mind and creative juices flowing, building bespoke and holistic marketing plans to get these incredible companies in front of the US consumer market and doing all the analytics research. KPI goals that come with that process. I LOVE Being a Marketing Strategy Master Builder Outside of seeing our clients succeed, this is my favorite part of my day-to-day work life. Using analytics and research to build results-focused marketing strategies and creative outlines to grow brands feeds my right and left-brained happy places. I love identifying the opportunities in the market, building messaging plans that show off our clients “WHY,” and building the case for our recommended plan using data and realistically set KPIs. I geek out in the best way. I am an odd blend of a numbers person with a creative bent. I understand that the data available at our fingertips in digital marketing allows us to hone in on targets and messaging, campaigns, and content with a laser focus. We can be strategic and intentional with our creatives, targeting, and content and build effective and traceable plans using analytics tools to drive results proactively. We build calendars for all assets in play- timing is as important as targeting and messaging/creative – to ensure consistency and drive engagement. We track all tactics in play to ensure performance continues to build. This is Writeminded Digital’s WHY. It is why I launched the business in 2009 – to use data and analytics, research and recon, to build bespoke, custom marketing and branding campaigns for small and mid-sized companies looking to grow their market share, expand into a new market, launch a new service or product or get on the chess board in their vertical. We are a unique and quirky blend of data-and-sales-minded marketers, designers, writers, and developers who know that the WHY is the best marketing hook any brand has to gain traction. Our processes unearth two or three unique differentiators that matter to our client’s target audiences, and we build campaigns, ads, articles, and posts around that unique message. We then tie our campaigns to analytics tools and set realistic KPIs so we can watch the effects of our work proactively. So, as I sit in my one-year-older body, diving down research rabbit holes to build the best mousetrap possible for our new clients, I’m actually smiling and happy in my work and thankful for that fact. What’s My Point? The point of this post is to find what you love about your daily grind and find a way to do it as often as possible to drive your creative and strategic self forward. When you love what you’re doing, it never feels like work. It’s an outlet to highlight your exceptional skills and build something great. The benefits will show for you, your professional growth, and your business! What’s YOUR favorite part of your day-to-day? Would you be happy doing it on your own birthday?
