Having worked with hundreds of clients over the years, I have had my fair share of comms about the “timeline to leads.” It’s always a sensitive topic for both sides, as marketing is the top-down driver to gathering those leads. Still, marketing is a science. An effective marketing strategy takes time to develop the best […]
Does this sound familiar? You have a fantastic service or product that you KNOW your target market needs. Your killer pitch has easily converted several prospects into customers. You’re growing your client base and looking to scale your business, then … The Plateau. Your sales and pipeline are chugging along, and growth seems imminent; then, […]
The Power of Intention in Your Brand The power of intention in branding cannot be overstated. Intentionally defining your brand WHY drives every successful brand, shaping its identity, guiding its actions, and resonating deeply with its audience. I believe that a brand built with clear and purposeful intention stands out, connects authentically, and thrives in […]