social media awareness marketing

Why Social Media is NOT a Fast Track to Increase Sales

I’m compelled by necessity to note this for anyone interested in pursuing a social media marketing strategy for their business, however, let me predate my little rant with a few key points: 1. It is easy to understand the misinterpretation of social media’s marketing capability thanks how inundated we have become with it. It’s on […]

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social network

Social Media Marketing Strategy: Don’t “Join the Conversation”

“Join the Conversation“. Anyone researching or using social media has heard this overused phrase. Even we’ve been guilty in the past of using it to give direction for the uses of social media for both B2B and B2C clients. It’s white noise by now for all the excessive usage in reference to harnessing the powerful interactivity of […]

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