content plan

Why Creating Great Content Has to be (a) PITA

If you’re like every other growing business owner with whom I have ever spoken, you struggle with getting content created for your marketing, sales, and promotional efforts. The time needed to get it done is often hard enough, but then, after the time and effort of “getting it out there,” watching it get swallowed up […]

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brand perspective

Are You Picasso, Van Gogh, or Degas? The Power of Perspective and Human Touch on Your Brand Voice

So, I am a really huge fan of the Impressionist movement. The Impressionist Movement, which kicked off in the 1860s and lasted until the 1880s, was all about capturing the fleeting effects of light and color, often through outdoor painting. This group of around 30 artists, including big names like Claude Monet, Pierre-Auguste Renoir, and […]

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brand voice

A Reminder of the Importance of Your Eye – How It Drives Your Brand Voice

This past weekend, my husband and I had the great pleasure of attending the retirement party of a very good friend of ours in Toronto, Canada. The Travel Gods were kind, offering an easy flight to and from Philadelphia. We had an eventful, fun-packed weekend and enjoyed some much-needed downtime. During the party, I, the […]

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